Don’t buy tech yet, wait for Tech Ka Shubh Muhurat: Xiaomi India

Don't buy tech yet, wait for Tech Ka Shubh Muhurat: Xiaomi India
BENGALURU: Tech brand Xiaomi India on Monday kicked-off its annual consumer-centric festive campaign -- Diwali with Mi-Tech Ka Shubh Muhurat -- in a fun and quirky way. As a build-up to the campaign, Xiaomi India said it is encouraging consumers -- 'Don't buy tech, yet!' and wait for 'Tech Ka Shubh Muhurat' through a series of engaging videos, ATL, and BTL activations. "This Diwali season, we want to help our consumers make an informed decision about their tech purchases. It is the biggest shopping season for consumers, especially those looking to purchase gifts for family, friends, or for their consumption, " Anuj Sharma, Chief Marketing Officer, Xiaomi India, said in a statement. "Therefore, with 'Don't buy tech yet!' we want to be transparent and honest with our consumers. We want them to see the entire landscape and not rush into...

Father’s Day 2021: 7 Gadgets & Toys For Dad

By Chong Jinn Xiung May 31, 2021 Scratching your head for the perfect gift this Father's Day? We have a great selection of ideas from brands like Apple, Samsung, Agresti, Stow and more to help you decide. Newsletters Sign up for our newsletters to get all our top stories delivered. Newsletters You've Successfully Subscribed With Father’s Day around the corner, you may be wondering what to get for dad this year. Chances are he has enough neck ties, socks, wallets and shoes to last him a lifetime.  If you're...

5 Gadgets & Apps To Help Mums Multitask Like A Pro

Photo: Unsplash By Chong Jinn Xiung May 07, 2021 A little tech can go a long way to help busy mothers manage their day better and get more done Newsletters Sign up for our newsletters to get all our top stories delivered. Newsletters You've Successfully Subscribed Being a mum can be busy and...