BENGALURU: Tech brand Xiaomi India on Monday kicked-off its annual consumer-centric festive campaign -- Diwali with Mi-Tech Ka Shubh Muhurat -- in a fun and quirky way.
As a build-up to the campaign, Xiaomi India said it is encouraging consumers -- 'Don't buy tech, yet!' and wait for 'Tech Ka Shubh Muhurat' through a series of engaging videos, ATL, and BTL activations.
"This Diwali season, we want to help our consumers make an informed decision about their tech purchases. It is the biggest shopping season for consumers, especially those looking to purchase gifts for family, friends, or for their consumption, " Anuj Sharma, Chief Marketing Officer, Xiaomi India, said in a statement.
"Therefore, with 'Don't buy tech yet!' we want to be transparent and honest with our consumers. We want them to see the entire landscape and not rush into...