Google and Spanish-language content and media company Univision today reached a new multi-year strategic partnership. According to the agreement, Google will promote the growth of Univision’s media and content portfolio and help it become a media company of the future. And Google’s cloud computing will have a key role in this.
According to the cooperation agreement, Google Cloud will help promote Univision’s digital transformation, deepen Univision’s relationship with Hispanic audiences and communities, and enable it to continue to create “market-leading” content for the next generation of Spanish-speaking audiences.
“If I want to buy a car, I don’t want to go buy four wheels and a steering wheel and an engine and doors and try and figure out how to put that together,” Univision Chief Executive Wade Davis said.