Dell Tech World came and went last night. Front and center was APEX, the company's consumption-based offering that enables companies of all sizes to consume IT infrastructure and solutions in a cloud-like fashion. Pay for what you use, with no capital outlay.
During the launch of APEX back in October of last year, Michael Dell proclaimed that this consumption-based model was the future for Dell and its customers. Meaning, all products and services would be offered through this consumption-based model – a direction that many of Dell's competitors appear to be heading.
Given Dell's previous statements, it should be no surprise that APEX dominated Dell Tech World. But the question remains – does APEX deliver on the promise of simplicity, agility, and control? And is the market ready for such products?
First, a primer – what is APEX...