Ampere announces custom computing cores as it courts cloud customers

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By Stephen Nellis(Reuters) - Ampere Computing Llc, founded by former Intel Corp President Renee James, said on Wednesday it will release a processor next year featuring its own custom-designed computing cores, joining a small group of custom chip companies that includes Apple Inc.The data-center chip startup is one of a number of companies aiming to challenge Intel and Advanced Micro Devices Inc, which together own most of the booming market for data center and cloud computing chips. Ampere uses some underlying technology from Arm Ltd, the British provider of intellectual property that goes into most of the world's smartphone chips.The computing core is the most critical part of any chip design, determining key attributes of the chip such has how much electricity it uses, how much computing power it has and how well it handles different types of...