HP encourages partners to cash in on the hybrid work opportunity with latest devices, peripherals and print offerings.
HP AMPLIFY EXECUTIVE FORUM ― HP is modernizing its portfolio to take advantage of the hybrid working opportunity.
Alex Cho, president of the personal systems business at HP, unveiled a raft of new products at this week’s HP Amplify Executive Forum in Palo Alto, California.
HP’s Alex Cho
Cho said the total addressable market (TAM) was 50% bigger than the last time the firm was face to face with partners three years ago. Cho estimated there was “a half-trillion-dollar TAM we are going after together.”
“Those are some big numbers,” he added. “That’s not a big growth number on top of a small base. That’s a big number on top of a big number.”
The exec also noted the importance of peripherals.
“In a more...