HP Capitalizes On Hybrid Working Trend with Latest Product Launches
HP encourages partners to cash in on the hybrid work opportunity with latest devices, peripherals and print offerings.
HP AMPLIFY EXECUTIVE FORUM ― HP is modernizing its portfolio to take advantage of the hybrid working opportunity.
Alex Cho, president of the personal systems business at HP, unveiled a raft of new products at this week’s HP Amplify Executive Forum in Palo Alto, California.
HP’s Alex Cho
Cho said the total addressable market (TAM) was 50% bigger than the last time the firm was face to face with partners three years ago. Cho estimated there was “a half-trillion-dollar TAM we are going after together.”
“Those are some big numbers,” he added. “That’s not a big growth number on top of a small base. That’s a big number on top of a big number.”
The exec also noted the importance of peripherals.
“In a more...
